Muddy Sneakers

Muddy Sneakers, based out of Brevard, NC, is an environmental education program that works with fifth-grade public school students across 10 counties in Western North Carolina and four counties in the Piedmont of North Carolina. This innovative program educates on the core concepts of the state science curriculum using hands-on, experiential teaching methods spread over multiple, outdoor classroom experiences. Currently, Muddy Sneakers partners with approximately 2,600 students at 38 different schools in the Carolinas.

Muddy Sneakers wanted to refresh their look and have a more modern look. The brand design direction was to be fun, child like, and still appeal to donors. This non-profit works hard to get children outdoors and interested in learning. The goal of the brand was to capture the essence of the child like spirit encouraged on the expeditions the children and schools go on.

DESIGNER: Ashleigh Rogers, AGENCY: Kudzu Brands, CREATIVE DIRECTOR: Heather Johnson, BRAND MANAGER: Leah Middleton

NC State Research rack card

Camp Muddy Sneakers Rack Card

Camp Muddy Sneakers poster