RiverLink promotes the environmental and economic vitality of the French Broad River and it's watershed as a place to live, learn, work and play. RiverLink was established in 1987 and is the only French Broad River watershed non-profit exclusively focused on the French Broad River. 

RiverLink is a local non-profit that has great brand equity in the WNC area. They needed a brand that elevated them and made them a more updated and relevant non-profit. Their audience is people that have a love for rivers, especially the French Broad. Their programs also needed a new look to fluidly tie together with the rebrand.

DESIGNER: Ashleigh Rogers, AGENCY: Kudzu Brands, CREATIVE DIRECTOR: Murphy Capps, BRAND MANAGER: Hannah Teo

RiverMusic logo design


WaterRich logo design


Business card

Apparel Mockups